D E A D T I M E A V E WAS CREATED AS A PROJECT IN 2020 TO PROVIDE A LUXURY STREETWEAR BRAND WITH CUSTOM MEASUREMENTS AND ATTENTION TO DETAIL. THE PURPOSE OF THE BRAND IS TO CONTRADICT THE MEANING OF ITS NAME. DEADTIME MEANS A TIME IN WHICH SOMEONE IS UNABLE TO ACT PRODUCTIVELY. WE SHOULD STRIVE TO STAY PROACTIVE IN OUR DOWNTIME. DON'T EVER STOP CREATING EVEN WHEN YOU'RE AT A POINT OF DEFEAT. KILL THE DOUBT.
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